MarTech: Look Behind The Spin & Pitch Decks

As I’m driving my car, do I need to be double-checking if the car’s systems are properly calculating oil levels, tire pressure, and if the locks actually work? Do I need to drive and hang…

‘Brand Evangelist’ is a myth. Sorry.

Unless it’s you. Is it? Dear *you* who believes that Brand Evangelist <cue choir of angels> is a thing in B2B, I ask you: how often are you referring or evangelizing regularly on behalf of any…

Present is Prologue: Two Critical Topics Tech Media isn’t Covering

It’s easy to be excited about the promise of all the future tech. I get that. But present tech is rather a mess for users with an incalculable cost to business. The riddled-with-errors + productivity…

Sorry but thats the end...