There are a lot of well-meaning people and organizations in our space. And, there’s a lot of nonsense masquerading as fact. It’s exhausting.
When Mark took on many of the logical fallacies in the content space (bless him), it was a balm for me. He did it respectfully & brilliantly.
So you can imagine that I was tickled to be able interview Mark for my podcast series: B2B Continuum Gaps. We spoke just before her released his book The Content Code: Six Essential Strategies for Igniting Your Content, Your Marketing, and Your Business (go get this book). Follow him on twitter.
I love this interview because it’s packed with fab insights and Mark knows how to turn a phrase. Highlights for me:
Attention span is finite.
Reach has plummeted.
It’s the Wild West.
If you’re in a niche where a content arms race is going on…
There are 3 reasons why people share content <= LOVE that
Dark social media
How do we find the Alpha Audience?