A complex sale, B2B Marketing zealot, Maureen understands that for Marketing to deliver back to the organization, the strategic positioning needs to be on point and the org structure, systems, and processes all must be optimized. Content must be deeply meaningful to prospects, customers, and influencers or it’s just SEOish word salad. Online is critical, but offline is still important. Extreme business & sales acumen + reading the digital marketplace are must haves for a modern B2B marketing team.
Deep respect for sales organizations, salespeople, and sales leadership.