Several years ago, during one of the many times I was whining to my compadre Eric Wittlake about the almost complete void of Reason in data, analytics, and research in B2B Marketing, Eric said “you need to know Avinash.” (thanks, Eric)
Avinash Kaushik is Google’s Digital Marketing Evangelist, and author, and social media behemoth, and more. If you don’t know him yet, start with his blog, then follow him on twitter and connect on LinkedIn. He’s one of the few business streams I follow on Facebook.
What I immediately loved about Avinash is his ability to lay-icize complexities for those of us who aren’t wired as mathematicians or mechanical engineers. We all need great data, but more than that, we need to be able to spot bad data and understand how to work with the often unhealthy data we currently have access to.
As 2015, for me, is the year to be shining the spotlight on the most reasonable people and organizations doing the best work in B2B, Avinash is a can’t miss. (subscribe here)
In today’s podcast, we mention some fabulous resources and the links are below:
The blog post on micro conversions and computing goal values (the TI example is in the post)
Here are the ladders of awesomeness
The digital marketing and measurement model
Not purely B2B, but these are Avinash’s fav KPIs
Feedback? Comments below or I’m maureenb2b on twitter or firstname.lastname@example.org.