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Bravo to Calls for Realistic Anything in B2B (thanks, Sirius!)

Make 2013 the Year of Realistic Thinking | SiriusDecisions Blog

There’s so much to value in Meg Heuer‘s post on the Sirius Decisions‘ blog, but here’s my favorite bit:

“While systems may push us to over-simplify the link between tactics and revenue outcomes, people don’t have to give in to that default view.”

The ‘default view’ in B2B serves no one. Much of our work supporting Revenue Generation is hard work. There are no easy answers.