In my 2015 quest to highlight the smartest and most reasonable leaders in the B2B Marketing/Inside/Sales Continuum, Carlos Hidalgo is absolutely at the top of my list.
His company, ANNUITAS, is a B2B Demand Strategy firm designed to help enterprise organizations Transform Demand Generation℠. And Carlos is all about putting a halt to Marketing Insanity.
Carlos has been a voice of reason for long enough in B2B that he’s concerned that we’re not making much progress against our most critical objectives. I asked Carlos if he’d be willing to chat with me about some of these issues and, thankfully, he said yes.
Here’s my interview with Carlos Hidalgo.