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Ode to Gini aka @GiniDietrich

LOVE our 2.0 world. It’s very inspirational to me. The connections and opportunities for brain expansion are endless.

Take the inimitable Gini Dietrich (http://www.spinsucks.com/). Recommended to me by @Hoovers Tim Walker (he blogs here).

Having just discovered Gini, I must say she’s one of my favorites to follow on twitter. Rollicking, energetic, inspirational and educational. And completely organic. She does not awkwardly sell herself. When I tweeted:

Many tks to @hoovers for specific rec to follow @ginidietrich TONS of great learning, plus reasonable quantity of tweets w/NO self selling

She replied:

@maureenmindtime Uh oh. What happens when I start self-selling?! :) Okay. Not really. Thanks for the nice tweet!

So perhaps Gini was teasing me ; ) about the phrase “self-selling.” Here’s what I was trying to say in a few characters: Gini effortlessly positions herself as a true thought leader by educating, inspiring and motivating. She doesn’t waste characters (or our MindTime) with throwaway phrases like: “New Blog Post” or “Only a few seats left for my FREE webinar.”

She also doesn’t appear to thank people excessively for #FFs or retweets. I can’t speak for her, but I’m really bugged when tweeters are profuse in publicly thanking people for FFs and RTs. I don’t need to be thanked when I RT; I tweet for my audience, I don’t RT to promote the original tweeter. Thus, I don’t need to be thanked. I suspect that often when tweeters do excessive public thanking specifically for FFs and RTs, it’s just another way to self-sell: “SEE? These people think I’m cool because they retweeted me.” Let’s let our work speak for itself, eh?

Finally, I love that @GiniDietrich tells me why it’s worth my valuable time to check out a link she recommends. I don’t have time to follow a blind link – my team knows this and I wish anyone who fancies themselves a thought leader would follow suit. Twitter and blogs are my primary continuous education and I want smart people to point the way.

In my inbox this morning was a mass email from a LinkedIn peer. The note was essentially “I found this link and thought you’d be interested.” I was so appalled by such a crappy message that, against my normal MO,  I actually wanted to see where the link went. The “found” link? To a sales webinar by the sender. Really. Huh. I’m sorry to be harsh, but that’s just embarrassing and inelegant. Come on.

Look B2B thought leaders, if we expect Marketers and Sellers to learn from us, we’ve got to be fabulous in every communiqué. We MUST model the right behavior. Every. Time.

So next time you’re confused about your promotional work, ask What Would @GiniDietrich Do?

20 comments
Molly Fulton
Molly Fulton

Great post! I'm a fan of Gini and Tim and now that's led me to you. I love the way that works!I couldn't agree more with everything you've said here, and I am glad to see you articulate so well a few of the things wrong with professional communications on Twitter. I'll be back for more.

Molly Fulton
Molly Fulton

Great post! I'm a fan of Gini and Tim and now that's led me to you. I love the way that works!I couldn't agree more with everything you've said here, and I am glad to see you articulate so well a few of the things wrong with professional communications on Twitter. I'll be back for more.

Gini Dietrich
Gini Dietrich

Brian! Thank you!

My tweeting this caused quite the controversy today...and I am going to blog about it next week. I'm trying to weigh the balance between saying that my network should check out your blog because the writing and content is spectacular, but also making a joke that the most recent post was about me. See, I don't want to be self-selling; I only want to promote you. But others didn't see it that way.

So...post next week. And I'll tweet a different blog post from here so people can see the brilliance of the content.

Maureen Blandford
Maureen Blandford

Really interested in reading your perspective, Gini. I'm biased, of course, but your nod to my post seemed very genuine and organic. Puzzled by the feedback you may have received. Huh.

Gini Dietrich
Gini Dietrich

Brian! Thank you! My tweeting this caused quite the controversy today...and I am going to blog about it next week. I'm trying to weigh the balance between saying that my network should check out your blog because the writing and content is spectacular, but also making a joke that the most recent post was about me. See, I don't want to be self-selling; I only want to promote you. But others didn't see it that way. So...post next week. And I'll tweet a different blog post from here so people can see the brilliance of the content.

Maureen Blandford
Maureen Blandford

Really interested in reading your perspective, Gini. I'm biased, of course, but your nod to my post seemed very genuine and organic. Puzzled by the feedback you may have received. Huh.

Chris Fleek
Chris Fleek

I appreciate this blog post. I don't know you, nor do I know @ginidietrich but your writing style is enjoyable and the lessons in your post are well told. Many take recommendations via Twitter very seriously (as you did when originally pointed towards Gini) so based on your sincere thoughts here I hope to connect with you, Gini and Tim! Cheers.

Maureen Blandford
Maureen Blandford

Chris - thanks so much for taking the time to weigh in. Gini, Tim, and I all appreciate it.

Chris Fleek
Chris Fleek

I appreciate this blog post. I don't know you, nor do I know @GiniDietrich but your writing style is enjoyable and the lessons in your post are well told. Many take recommendations via Twitter very seriously (as you did when originally pointed towards Gini) so based on your sincere thoughts here I hope to connect with you, Gini and Tim! Cheers.

Maureen Blandford
Maureen Blandford

Chris - thanks so much for taking the time to weigh in. Gini, Tim, and I all appreciate it.

Brian Meeks
Brian Meeks

I agree with this blog piece. I find Gini's writing to be delightful. Your writing is also a joy. This is the first time I have been to your blog. I think I will root around a bit and see what I can find.

Brian Meeks
Brian Meeks

I agree with this blog piece. I find Gini's writing to be delightful. Your writing is also a joy. This is the first time I have been to your blog. I think I will root around a bit and see what I can find.

Gini Dietrich
Gini Dietrich

First, thank you, thank you, thank you!

Secondly, when I was first trying to figure out how to use Twitter to engage with new audiences and gain new wisdom, it was hard to figure out the balancing act between letting people talk about our work, but also showcasing it. What I found, pretty quickly, is that the work spoke for itself and my Twitter network was MORE than happy to spread the word because I NEVER talked about it myself and I ALWAYS talk about other's work. It was even hard for me to tweet our blog links, but I figured out that if you do it by engaging people, it works so much better than selling it yourself.

Social media, particularly Twitter, is just a big networking event. Just like you wouldn't do at a networking event, you shouldn't talk about how great you are online. As my friend Laura always says, those are the Type OOs we avoid...output only.

http://twitter.com/ginidietrich

Maureen Blandford
Maureen Blandford

@Gini - absolutely man! You know, your insight re use twitter like you'd network is perfect and deserves a blog post, eh?

Gini Dietrich
Gini Dietrich

First, thank you, thank you, thank you! Secondly, when I was first trying to figure out how to use Twitter to engage with new audiences and gain new wisdom, it was hard to figure out the balancing act between letting people talk about our work, but also showcasing it. What I found, pretty quickly, is that the work spoke for itself and my Twitter network was MORE than happy to spread the word because I NEVER talked about it myself and I ALWAYS talk about other's work. It was even hard for me to tweet our blog links, but I figured out that if you do it by engaging people, it works so much better than selling it yourself. Social media, particularly Twitter, is just a big networking event. Just like you wouldn't do at a networking event, you shouldn't talk about how great you are online. As my friend Laura always says, those are the Type OOs we avoid...output only. http://twitter.com/ginidietrich

Maureen Blandford
Maureen Blandford

@Gini - absolutely man! You know, your insight re use twitter like you'd network is perfect and deserves a blog post, eh?

Trackbacks

  1. [...] Our conversation led me to thinking about a comment I made a few months ago on my friend Maureen Blandford’s blog. Her topic was about using Twitter for thought leadership, not for mindless thanks and RTs that don’t lead your followers to anything of substance. You can read her original post here. [...]